How do you show that care makes a man stronger in the masculine world of sports?
You show the caring side of the game.
Just as Dove Men+Care redefined what it means to be a father and what it means to be a hero, it was time to redefine what it means to be a winner.
In the world of sports, a real winner is the one who goes out of his way to show he cares. We made this clear by showing the juxtaposition of a traditional, manly win in a game versus the caring act that takes place in that same game, that may go unnoticed. Through this mechanic, we shed light on the fact although it takes muscle to win in a game, it takes heart to be a real winner.
All footage was found and sourced online through actual games that took place over the past few years, with moments that really stood out.
This version was made for Europe and the UK.
Credits: Creatives: Fouad Hammoud and Tushar MenonCreative Director: Steven Bennet-DayAgency: Havas Helia