
Credit Suisse 'Progress'
How do you get one of the World’s biggest banks to have a point of view on entrepreneurial drive?
Simple. You empower entrepreneurs to tell their story.
Credit Suisse came to us with a brief to bring to life what it means to have entrepreneurial drive. It took a while (almost a year) to fully understand what they were after, but after sifting through banking jargon and searching for the right entrepreneurs across the world, this idea was born.
We shot in London, Singapore and California and spent months scripting hour-long interviews into minute-long films. But the result was these incredible, influential and inspirational stories from some of the most flourishing names in their industries.
Credits:
Senior Creative Copywriter: Fouad Hammoud
Senior Creative Art Director: Tushar Menon
Creative Director: Aaron Howard
Director: Rod Main
Production Company: HKXP
Photographers: Richard Wadey + Jacob Niblett
Agency: Havas