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Break Free: Warner Brothers Discovery | Paris Olympics 2024

How do you capture the first Olympic Games that isn't being played only in stadiums but across the city?

You Break Free from convention and bring the Games to life across the city of Paris.

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Coverage:
Ad of the Day - Campaign UK

LBB Online - The benchmark for creative collaboration

Credits:

Creative Director: Fouad Hammoud
Creative Team: Ava-Lien Shoshan, Eleanor Farish, Dezharn Lechisa
Agency Producer: Pelle Westerback
Agency: AKQA
Director: Henry Hobson
Production Company: MJZ
Post Production: Coffee & TV