How do you launch a new home protection and insurance offer from a company that sells entertainment?
You tell a story we all know, with a twist.
When Sky asked us to help launch their new home insurance/smart tech bundle, we figured we need to get the tales we all know so well to tell our story. By taking famous fairytale characters known for being victims of break-ins and thefts, and giving them a plot twist that changes their story, we found a way to show how this unique product could finally give them their happily ever afters.
With the Fairytale characters living in our world, we modernised the story. The Giant now knows who’s climbing up his modern beanstalk, and the hipster 3 bears won’t be having any more blonde break-ins with their trusted camera and quick insurance claims.
From the people who bring you entertainment comes a new way to protect your home and give everyone their happily ever after.
Credits:
Creative Director: Joshua Lim
Associate Creative Director: Fouad Hammoud
Creative: Andreas Karmiotis
Agency: AKQA
Director: Henry Littlechild
Production: Dark Energy
