Heinz Salad Cream

In 2018, Heinz were playing around with the idea of changing the name Salad Cream to Sandwich Cream to appeal to a younger audience. It didn't go down too well with the nation. They came to us to quickly solve the issue in 24 hours as the Internet and media were blowing up about the issue.

Our initial solve was a cheeky print ad. But that quickly snowballed into a social conversation that took a simple name change suggestion to a whole new level.