How do you get millions of football fans to show their support for their team in the most lasting way possible?
You give them a chance to create their teams 3rd jersey.
For the 2017 third kit, Adidas put the ball in the fans court and invited them to design their teams third jersey. Through a simple design configurator available on desktop and mobile, fans could add their touches to an existing jersey layout, or completely redesign it, if they had the skills.
Hundreds of thousands of jersey designs rolled in for major teams like Manchester United, FC Barcelona and Juventus, among many others, making this a successful first for the brand.
Credits:
Creatives: Fouad Hammoud and Tushar Menon
Creative Director: Tristan Pride
Agency: Havas Helia
Mobile Design + Build: MediaMonks