
Sky Glass: Just Ask Glass
How do you showcase the innovative feature of Sky Glass’ voice activation control?
You just ask Glass. For anything at all.
Sky Glass wanted to tell the world about their unique voice commands and how they can help overcome the paradox of choice when watching TV. With a simple command that can cut through it all, we came up with “Just Ask Glass” - an easy solution to all your TV watching woes.
From choosing what to watch to finding it in a flash, our social campaign showcased all the unique voice commands in relatable and humorous situations that relate to everyday moments we’ve all been through.
All shot in one day, the campaign came to life seamlessly - must be because of such a simple to use TV with an even simpler voice command.
6 second edits for social
Credits:
Associate Creative Director: Fouad Hammoud
Creative Team: Ioannis Diakonikolas & Amber English
Agency: AKQA
Director: Jennifer Sheridan
Production: Park Village Studios