What do you get when you cross Kickstarter with athletic dreams?
Thousands of aspiring Japanese athletes looking to beat what they accomplished yesterday and one future Olympic runner.
Nike approached us for their 25 years of possibilities in Japan campaign. We wanted to give aspiring athletes a chance to reach their potential and get support from their followers and fans. But the way they received support was the interesting thing - it wasn’t with a like or money - it was with fuel points from their Nike Fuelband.
Our campaign not only brought aspiring athletes closer to their goals, but it got others to be active to support their goals. A currency only true to Nike.
And at the end of it all, we accidentally made a future Olympic runner.
Credits:
Creatives: Fouad Hammoud and Tushar Menon
Creative Director: Max Chanan
Agency: AKQA
