Sky Glass: Wizard
How do you launch a new TV from the people who make TV entertainment?
You make it magical.
For the first time, Sky created a beautifully designed TV with everything you need built in and no need for anything else. It has Sky built in, has no dish or box, and comes with a bunch of advanced technology that makes it an amazing TV. Being the hat that you could pull all the tricks out of, it simply must be magic.
We worked alongside director Michael Gracey to keep the magic alive and bring Sky Glass to life through the eyes of a young boy wizard. This heartwarming and energetic story brings each feature of the TV to life and truly captures what it means to believe in the magic of Sky Glass.
The magical Sky Glass was born, and the legacy of Sky’s innovation continues with more products to come.
Credits:
Group Creative Director : Jade Tomlin
Associate Creative Director : Fouad Hammoud
Creatives : Jack Brodie & Andreas Karmiotis
Agency: AKQA
Production Company: Partizan
Director: Michael Gracey
For the first time, Sky created a beautifully designed TV with everything you need built in and no need for anything else. It has Sky built in, has no dish or box, and comes with a bunch of advanced technology that makes it an amazing TV. Being the hat that you could pull all the tricks out of, it simply must be magic.
Made of magic became the overarching heart and soul of the campaign. From the visuals captured to the storytelling to the spellbinding colours and visual language used, everything was grounded in magic. We worked alongside director Michael Gracey to keep the magic alive and bring Sky Glass to life through the eyes of a young boy wizard. This heartwarming and energetic story brings each feature of the TV to life and truly captures what it means to believe in the magic of Sky Glass. We created 7 TV adverts, each focusing on a unique feature. The campaign also had a suite of digital assets, as well as homepage takeovers.
Teaming up with up-and-coming singer and songwriter Griff, a bespoke track was created to capture the magic and energy of Sky Glass. The track was featured in the TV launch, as well as all accompanying assets. The launch campaign also includes a series of radio ads featuring the mesmerising voice of Helena Bonham Carter, who helped bring the spell of Sky Glass to life.
The magical Sky Glass was born, and the legacy of Sky’s innovation continues with more products to come.
Credits:GROUP CREATIVE DIRECTOR : Jade Tomlin ASSOCIATE CREATIVE DIRECTOR : Fouad Hammoud CREATIVE TEAM : Jack Brodie & Andreas Karmiotis AGENCY: AKQA PRODUCTION COMPANY: Partizan DIRECTOR: Michael Gracey