How do you make an investment management firm appear more human?
You talk about the bonds that are worth investing in.
PIMCO is a leading investment management firm based out of the US. They were making their first appearance in the UK market and needed to stand out from the crowd. The crowd was mostly financial speak and very dry, so we decided maybe it’s best for them to appear human and relatable.
Targeting HNWI’s, we decided to appeal to their human side and speak of the human bonds that bring them together and how important it is to invest in them, with an obvious wordplay on the bonds we were referring to.
The film created definitely stood out from the crowd. It was accompanied by tube and train station takeovers across London, but sadly, not that many eyes got to see it during lockdown. Nevertheless, it was worth investing in.
Credits:
Senior Creative: Fouad Hammoud
Creative Director: Nick Rowland
Agency: Havas
Director: Simon Ladefoged
