How do you appeal to men with a new range of products which contain natural ingredients that work wonders when combined?
You blow some shit up.
The new Dove Men+Care Elements range contains a real combination of ingredients like Minerals + Sage, Charcoal + Clay and Mineral Powder + Sandalwood.
Staying true to Dove’s “realness” in advertising, we shot these elements combining using real ingredients and caught it all on camera; no CGI involved. We also built a custom rig to capture it all at 5000 fps. The result could only be planned as far as storyboards. Everything that happened on set was random, real and beautiful to watch.
Credits:
Creatives: Fouad Hammoud and Tushar Menon
Creative Director: Aaron Howard
Agency: Havas Helia
Director: Simon Barnes
Production Company: Grinder Films
